Here’s a number that should make every clinical development team uncomfortable: in placebo-controlled veterinary studies, 40–74% of pet owners report their animal improved — on a placebo.
Trained veterinarians? They’re not much better. 43–45% report improvement too.
On March 24, Tommy Jackson is sitting down with Dr. Marie-Paul Lachaud, who co-founded Europe’s first veterinary CRO and has spent 35 years designing effectiveness studies, to dig into what this means for our field.
In this session, we’ll cover:
Why the caregiver placebo effect is structurally different from the human placebo effect
Where it’s killing trials that should have succeeded (and masking drugs that should have failed)
Study design strategies that separate real effects from perception
Tuesday, March 24 | 10:00 AM Central Time | 30 minutes